Eastman kodak essay

The company took aggressive steps in 2003 to re-invent itself to be a stronger and diversified company in the photo imaging industry by leveraging its operations to focus on the core businesses to ensure that its customer base had access to quality imaging and photography products/ services (Kodak.com 2004).

Companies such as Kodak, Sony and HP have the power and authority to connect and collaborate with other leaders in the imaging industry to deal with any imaging challenges that might arise (Service Architecture 2010). Like any other company, Kodak has strengths, weaknesses, opportunities and threats.

The impact of this downturn in its revenues was severe to the company’s financial performance as it usually experienced high sales returns during the last four months of its financial year. The revenue downturn was mostly caused by the declining sales in Kodak’s Film Capture and traditional photofinishing products.

There is an increasing demand for digital photography products and services. There are new emerging markets and countries for Kodak’s business operations which include China, India and Russia. Kodak has the opportunity to expand its product portfolio to meet its customer’s needs.