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The case study 'the nirma story' talks about how nirma carved a niche for itself in the highly competitive detergents and toilet soaps market in india.
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Karsanbhai patel, the son of unimportant farmer from ruppur, gujarat, tries his hand at fashioning phosphate-free detergent gunpowder out of A small shed stylish saraspur, an ahmedabad suburb.
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Hul maintained surf for its premium segment and used wheel to battle nirma.
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How did the Nirma brand become a household name?
Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market. The brand name became almost synonymous with low-priced detergents and toilet soaps.
What is the v1analysis of the Nirma story?
V1ANALYSIS ON NIRMA STORY Nirma is based on the monopolistic competition approach. It shows how the equilibrium price and quality are determined in short run and long run.
Which is marketing strategy by Nirma Nirma started there market?
STRATEGIES BY NIRMA Nirma started there market with price- led marketing strategy. They started with price of Rs. 3/kg, when the availablecheapest brand in the market was Rs. 13/kg. Mr.Patel bet India masses will buy if its affordable. They firstly focus on rural area.
Which is better Surf Excel or Ariel or Nirma?
1) Surf Excel vs. Ariel, 2) Nirma vs. Wheel, 3) Tide vs. Ghari… Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following. 1) Surf Excel vs. Ariel, 2) Nirma vs. Wheel, 3) Tide vs. Ghari… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Last Update: Oct 2021
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Griffith
27.10.2021 00:56
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19.10.2021 03:27
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Athalie
25.10.2021 04:57
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As of 2019, tide has A market share of 13% in the indian detergent blank, placed third connected the podium with market leaders ghadi and nirma.
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26.10.2021 03:49
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An analogy can Be drawn with the nirma vs.
General
19.10.2021 10:31
Stylish 1991 hul, filed a case against nirma for misdemeanour and passing cancelled of the listed trademark and right of first publication of surf connected its own purifying brand.
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